Spotlight Sessions

Unveiling the dedicated EMEA Google Team championing Mobile Value-Added Services (mVAS). Discover their mission and unparalleled support for strategic partners, and real-life success stories of industry leaders propelled by Google’s expertise. Plus, get exclusive insights into the latest industry updates, best practices, and innovative beta products tailored for you.

• Maximizing Offer Potential: Harness the power of Google’s targeted audiences to increase Lifetime Value (LTV) and propel sustainable profitability.
• Geographic Expansion: Delve into targeted GEOs, leveraging our benchmarks and intricate understanding of carrier dynamics.
• Service Diversification: Strategically expand with new content, business divisions, and lucrative offers.
• Best Practices: Key guidelines and tried-and-true strategies for mVAS product excellence.
• Exclusive Beta Products

Telcos have been trying to monetize their APIs for more than a decade now. This has created some amazing use cases with VAS and CPaaS providers, but the ecosystem can do much more with telecom assets beyond the traditional DCB and SMS APIs – find out more in this session.

• A quick of overview of API monetization: DCB
• Current state of telcos and CPaaS ecosystem
• Other use cases for VAS providers – advertising, security etc.
• Other use cases for CPaaS providers: Unified communication
• New Monetization avenues: Quality of Service, Credit insights etc

Pay by Bank offers a fantastic global opportunity for merchants to provide an incredible customer experience – by expanding the choice of payment options at low cost through Open Banking. Find out how and why a leading Telemedia P2Ps has already integrated an Open Banking solution into their client offering. Customer demands have changed the way we pay, learn how you can keep up with them.

Hyper Casual mobile games are declining, but Web3 has the potential to reshape mass market mobile gaming by introducing in-game ownership and play-to-earn models. It offers unique opportunities for players and developers, but its future dominance depends on creating user-friendly gameplay and mass market payment options.

• Why should MNOs integrate DCB and other payment option into Web3 games
• Hear how Reality+ is a trusted partner with some of the biggest brands in the world.
• CASE: inc FIFA, BBC, ITV Studios, Tour De France
• LIVE DEMO: New Doctor Who mobile trading card game – integrating Web2 & 3 technologies

From zero to hero through one of the most important platforms for boosting your value-added services.

• Trends & Data
• Vertical Outlook
• Strategy & Execution
• Content & Creativity
• Targeting & Geos

The future of commercialised VAS/content is not about simply rolling out the same old subscription models. The audience is more sophisticated, their expectations are changing, and they want/need to be more engaged and more “involved”. So as the content landscape changes, we need to be more in touch with the demands of those consumers and understand that by unifying “traditional broadcast” with “user generated” short form content – particularly across social engagement platforms – your business could be marketing to the masses!

• Designing new gen services
• Key new verticals to target.
• New acquisition & payment models
• Key demographics & markets
• Content distribution

Google has quickly become the #1 traffic source for mVAS services during the past years. Affiliation became very risky, DSPs delivering inconsistent quality and therefore Google is the best source of traffic for service owners. We will discuss the pros, and cons and unveil some secrets about how to make Google work for your business.

• Why Google is the main source of traffic for mVAS services worldwide?
• What makes Google traffic different from other sources?
• What do mVAS advertisers need to consider before launching Google Ads for their services?
• How to scale mVAS services to big volumes via Google Ads

Over the past few years more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So, what are we going to do about that? And where in the world should Telemedia PSPs be focussing their attentions and investments?

World Telemedia has been at the heart of international audiotext (IPRN) since the early 90s. This essential micropayment tool successfully underpins a wide range of premium content / VAS services and still generates huge volumes of minutes & messages worldwide. This round table session brings stakeholders together to consider how this “evergreen” sector can be protected and developed for years to come.

• Status quo?: Current issues & threats to the IPRN Market
• Quo vadis?: Market Potential of International Premiums
• Compliance, Regulation & Arbitration

Welcome to the future of sports streaming! In this dynamic landscape, SportLocker is at the forefront, reshaping the game with exclusive content and live sports. In this discussion, we delve into the latest trends, explore the VAS industry’s reliance on sports content, and uncover strategies for premium, engaging content. Additionally, we’ll discover how MVNO partnerships and market-specific strategies are key to global success.

• Trends in the sports streaming sector  
• The importance of sports content to the VAS industry
• Creating a “premium” in live, long & short form content
• MVNO partnership / customer retention opportunities
• The key to success in international / local markets

Introducing the latest methodologies for technology development that encompasses the essential stages to deliver high-quality products that will accelerate your digital and technological expansion plans.

• Build My Product
• Time-Proof Technology
• Market Trends Evaluation
• Effective Project Management
• Optimal Workflows

A deep dive into how your core demographic audience will interact with your messaging campaigns, from clicking on content to purchasing with carrier billing.

Explore how MobiBox empowers brands to revolutionize user acquisition strategies for DCB and app store subscriptions, powered by MobiBox’s innovative solutions through machine learning, AI, and Ads automation on social media and Google Ads. Discover how to secure setups, create effective marketing funnels, connect AI for campaign management, and perform data-driven analyses for optimized ad operations and corrective monetization decisions.

• Securing setups for merchants with operators, aggregators, and app stores.
• Create marketing funnels for DCB and In-App purchases
• Harness AI to manage campaign bids effectively
• Data-driven analyses for automated ad operations and corrective commercial decisions.

The objectives appear to be shifting to solutions and services that are more customer and interest centric. Instead of designing services based solely on what Telcos suggest, we are seeing, with the convergence of web and mobile, broadening payment, subscription and content acquisition models that focus on targeted entertainment verticals in order to boost subscription sales and customer loyalty.

• New VAS Models (Super Bundling)
• Content Innovations (through DCB & Operator Partnerships)

• Content Monetisation (through Payments & New Tech)
• Dos & Don’t for Successful mVAS Marketing Strategies