10:00

How messaging platforms will be worth hundreds of $BILLIONS$!

Azul Conference Room - Mezzanine Level

Nick Lane and the MEF's James Williams discuss why Mobilesquared is predicting that business messaging will be worth hundreds of billions of dollars in the future. Nick will share their latest SMS, RCS and WhatsApp Business forecasts and the key drivers for exponential growth as brands increase their messaging spend.

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Nick Lane and the MEF’s James Williams discuss why Mobilesquared is predicting that business messaging will be worth hundreds of billions of dollars in the future. Nick will share their latest SMS, RCS and WhatsApp Business forecasts and the key drivers for exponential growth as brands increase their messaging spend.

  • Business messaging river of spend
  • A2P SMS to experience sustained growth
  • WhatsApp Business adoption accelerating fast among companies

 

  • Major rethink needed for RCS
  • How will business messaging be worth $500 billion in 10 years?
Services: Advertising, Carrier Billing, Fraud, Marketing, Messaging, Mobile, PRS, Security, Wholesale
Business Types: Messaging
Supporting Presentations @ 8.1
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10:30

Talking To Consumers – Messaging & Engagement In The Spotlight

Azul Conference Room - Mezzanine Level

Merchants that engage in two-way chat see a 26% rise in customer value – improving retention, relationships and ultimately generating more sales. So as conversational (messaging) commerce becomes the buzz word for telemedia engagement, what does an effective messaging strategy look like and what essential services should you expect from your platform provider?

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Merchants that engage in two-way chat see a 26% rise in customer value – improving retention, relationships and ultimately generating more sales. So as conversational (messaging) commerce becomes the buzz word for telemedia engagement, what does an effective messaging strategy look like and what essential services should you expect from your platform provider?

  • Is SMS on the way out or are you missing a huge potential opportunity?
  • Optimising engagement, sales revenue & retention
  • Messaging happy multi-channel customers in a language they can understand.
  • Rich messaging linked to payments is here – are you onboard yet?
  • Conversational Commerce – it’s time to personalise and contextualise
  • Is the “X-as-a-Service + Customer Data Platform” model the future of messaging?
Services: CRM, Helpdesk, Marketing, Messaging, Mobile, OTT, RCS, SMS
Markets: Dating, Entertainment
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11:30

Where To Find Your Next Customer – LATAM In The In The Spotlight

Azul Conference Room - Mezzanine Level

Merchants and brands will be aware of the substantial telemedia opportunities in mature markets, but what about the emergence of Latin America? Demand for mobile entertainment and digital content services have reached staggering proportions and there are clearly huge potential profits to be made. However, strong local partnerships are key to understanding the many cultural and commercial differences across this vast region.

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Merchants and brands will be aware of the substantial telemedia opportunities in mature markets, but what about the emergence of Latin America? Demand for mobile entertainment and digital content services have reached staggering proportions and there are clearly huge potential profits to be made. However, strong local partnerships are key to understanding the many cultural and commercial differences across this vast region.

  • Which LATAM countries should be on your business travel itinerary in 2022?
  • Key ROI variables for your commercial strategy – culture, geography & service
  • Region Maturity: Content, Business Models.
  • Requirements to operate in the Region: Local Entities, Regulatory Licenses, Staff.
  • Taxes, Currency & Collection
Services: Carrier Billing, Cyber Security, IPRN, PSMS, SMS, Wholesale
Markets: Banking, Competitions, Entertainment, Gambling, Games, Interactive, Web Services
Supporting Presentations @ 8.1
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12:30

Acquiring More Customers – Marketing In The Spotlight

Azul Conference Room - Mezzanine Level

There’s no doubt that affiliate marketing and mobile advertising have been the primary tools for promoting mobile content, mVAS and apps. However, will issues over privacy and fraud require the industry to rethink its approach to marketing and what new digital channels are now open for advertisers?

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There’s no doubt that affiliate marketing and mobile advertising have been the primary tools for promoting mobile content, mVAS and apps. However, will issues over privacy and fraud require the industry to rethink its approach to marketing and what new digital channels are now open for advertisers?

  • The importance of finding high quality traffic for high quality services
  • Balance payment flows, operator relationships and consumer satisfaction
  • Will messaging platforms compete with traditional media channels?
  • In game advertising hype or hyper for onboarding new customers
  • Operator partnerships – subscriptions, bundling, ad platforms.
  • Optimising traffic monetisation by detecting fraud    
Services: Advertising, Compliance, Marketing, Messaging, Promotions, Traffic Generation
Markets: Entertainment, Interactive, Radio, Software, Web Services
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14:30

What Are Consumers Buying? Content & VAS In The Spotlight

Azul Conference Room - Mezzanine Level

Telemedia is now an integral part of the mobile content ecosystem, and an essential driver that enables 2.9BN smartphone users to consume an endless world of premium, engaging, billable content across the globe. Whilst many traditional services remain viable, this session reveals the content and service innovations that unlock the revenue potential of today’s “always-on”, multi device consumer. 

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Telemedia is now an integral part of the mobile content ecosystem, and an essential driver that enables 2.9BN smartphone users to consume an endless world of premium, engaging, billable content across the globe. Whilst many traditional services remain viable, this session reveals the content and service innovations that unlock the revenue potential of today’s “always-on”, multi device consumer. 

  • What are the fastest growing verticals – don’t get left behind 
  • So, you see the potential of gaming, but how about eSports?
  • Virtual reality services aren’t the future, they’re here now – are you?
  • Are you gambling on gambling or is it a safe bet for telemedia?
  • Why are you lukewarm on streaming services – they’re red hot!
  • What are NFTs and what’s in it for telemedia operators
  • Key ROI variables for your commercial strategy – culture, geography & service  
Services: Mobile, OTT, Video
Markets: Entertainment, Gambling, Games, Leisure, Music, Travel
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15:30

How Are Consumers Paying? Billing In The Spotlight

Azul Conference Room - Mezzanine Level

Throughout 2020 more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So what are we going to do about it?

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Throughout 2020 more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So what are we going to do about it?

  • Payment solutions, applications & business models that are “nailing it”
  • How can we overcome merchant and operator resistance?
  • Is linking mobile authentication to direct banking the next big thing?
Services: Carrier Billing, Credit Card, Crytpo Currency, E-Money, Messaging, Paywalls, PRS, PSMS, Vouchers, Wallets
Markets: Charities, Education, Entertainment, Games, Interactive, Sports, TV
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16:30

Payment Security 360°

Azul Conference Room - Mezzanine Level

Fraud is rampant in the growing market of payments. What are main threat vectors in payments? How do you mitigate the risks and deliver peace of mind and a frictionless customer experience? Antifraud professionals discuss what the industry needs to do next to maintain its growth trajectory and consumer trust.

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Sadly, fraud continues to be rampant within our growing payments market. What are the main threat vectors in payments? How do you deliver a frictionless customer experience whilst mitigating the risks and deliver peace of mind? Antifraud experts discuss what the industry must do next in order to continue growing whilst maintaining consumer trust.

  • Learn about what types of fraud are really pervading markets globally right now
  • Understand the real impact fraud has on payment channels
  • Hear from industry professionals how to mitigate the risks
  • See how it is possible to deliver both peace of mind and a great frictionless customer experience at the same time
Services: Carrier Billing, Credit Card, Crytpo Currency, Cyber Security, E-Money, Fraud, Messaging, Mobile, Regulation, Security
Markets: Banking, Entertainment, Finance, Gambling, Games, Leisure, Retail, Ticketing, Transport, Web Services
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BUSINESS MANAGEMENT

During the show we cover off the essential issues that will help to you create a robust commercial platform to secure your existing business and gear up to capitalise on future commercial opportunities..

 
  • CRM & the cost of complaints
  • Customer flows
  • Legal issues & regulation
  • Performance marketing issues
  • MNO & affiliates
  • Refunds & debt recovery
  • Optimising global advertising

MAXIMISING PROFITS WHILST
REMAINING COMPLIANT

Panel discussions & Q&A (no PPTs)
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View related presentations @ 8.1

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BUSINESS DEVELOPMENT

During the show we’ll focus on strategies for growth and consider which vertical markets will respond best to the continued advances our industry is making with innovate mobile content, payment, and engagement solutions.

 
  • DCB & VAS market research / data
  • New Verticals for VAS, content & Apps    
  • Retail & e-money 
  • Messaging Opportunities  
  • Ticketing, Vouchers & Couponing
  • 5G & The Consumer
  • New Markets for Voice 

MONETISE DIGITAL CONTENT & SERVICES

Panel discussions & Q&A (no PPTs)
Contact Speakers @ 8.1
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EMERGING MARKETS

Hosted by one of the leading players in South America and Africa, AWG provide a roadmap to help expanding your business into regions that are rich with opportunity but laden with unique cultural and technical challenges.

  • Local provider profiles
  • Payment flows
  • Case studies
  • Market data
  • Demographics
  • Compliance overview
  • Top Services

MONETISE DIGITAL CONTENT & SERVICES

Contact Speakers @ 8.1
View related presentations @ 8.1

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THE VIRTUAL CONFERENCE

Whilst some things really must be done “in person”, Telemedia 8.1 takes care of what’s best done online. So, from the point of registration, WT attendees can search, research, and connect with fellow attendees plus view all relevant conference presentation “on demand” and in advance. – so there will be no lengthy PPT sessions to distract you once you arrive in Marbella.

  • Premium subscription included
  • Message WT attendees & exhibitors
  • Live steaming to STUDIO 8.1
  • Conference PPTs “on demand”
  • Chatroom & newsroom
  • Virtual speed networking

ON DEMAND CONFERENCE SESSIONS

Connect To 1,100+ Users & 80+ Exhibitors
Filter By Business Type, Market & Services
View 60+ On-Demand Sessions
Generate Leads As Soon As You Register

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CALL FOR PAPERS

We’re always open to receiving session ideas and presentation submissions. So if you’d like to share a successful case study, market data, expert analysis or maybe you’d just like to share your views on an important issue – we want to hear from you.

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How To Maximise Profits
How To Optimise Campaigns
How To Stay Secure

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