10:00

LATEST DEVELOPMENTS IN THE BUSINESS MESSAGING INDUSTRY

Azul Room - Mezzanine Level

When it comes to the SMS industry, is it growing or is it shrinking? What are the predictions for the business messaging ecosystem? What are the volumes of Transactional, Informative and Promotional Messages, and how will OTT increase the industry’s market share? In this panel discussion, Nick Lane will present the very latest facts and figures for the SMS and BM Ecosystem.

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When it comes to the SMS industry, is it growing or is it shrinking? What are the predictions for the business messaging ecosystem? What are the volumes of Transactional, Informative and Promotional Messages, and how will OTT increase the industry’s market share? In this panel discussion, Nick Lane will present the very latest facts and figures for the SMS and BM Ecosystem.

Moderator: Andreas Constantinides, Head, MoreThan160
Nick Lane, Founder & Chief Insight Analyst, Mobilesquared Ltd
James Williams, Director of Programmes, Mobile Ecosystem Forum
Nassia Skoulikariti, VP, GTC, IoT Specialist
Rafal Nowak, Director Operator Partnerships DACH & CEE, Infobip
Cristina Rotaru, Business Development Manager, Yuboto

Business Types: Messaging
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11:30

OMNICHANNEL MESSAGING: SMS AND THE EVOLUTIONS OF MESSAGING APPS

Azul Room - Mezzanine Level

Less than a year ago, our SMS and BM Industry wasn’t even considering the “end customer”. It seemed like the SMS was sold and vanished! However, the Business Messaging industry has changed rapidly, and now it’s customer and the marketer who are calling the shots.. The industry has so many new tools to adapt to and the messaging platform providers “run” to meet expectations. In this panel discussion, Fabrizio Salanitri, CEO of HORISEN will take us on a journey to understand the needs of Enterprise Messaging and he will outlive a vision for the future of these tools, trends, and the medium as a whole.

More ∨

Less than a year ago, our SMS and BM Industry wasn’t even considering the “end customer”. It seemed like the SMS was sold and vanished! However, the Business Messaging industry has changed rapidly, and now it’s customer and the marketer who are calling the shots.. The industry has so many new tools to adapt to and the messaging platform providers “run” to meet expectations. In this panel discussion, Fabrizio Salanitri, CEO of HORISEN will take us on a journey to understand the needs of Enterprise Messaging and he will outlive a vision for the future of these tools, trends, and the medium as a whole.

Moderator: Andreas Constantinides, Head, MoreThan160 Ltd
Fabrizio Salanitri, CEO, Horisen
Rafal Nowak
, Director Operator Partnerships DACH & CEE, Infobip
Michael Power, Founder, Engage Mobile, CPaaS Consultant
Andrew Ward, VP of Sales, Annecto
Muktesh Narula, Associate Director, Pinnacle
Ankit Aqarwal, CEO, Tel Q Global

Business Types: Messaging
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14:00

PROVEN ENTERPRISE REQUIREMENTS FOR SMS IN 2022

Azul Room - Mezzanine Level

In this panel, we will have insights into Business Messaging exclusively from the Enterprise point of view! What are the essential requirements for brands? Which are their challenges and how the services provided can be optimized? What are the big changes that occurred to business messaging during the pandemic, and why does SMS remain the king of business messaging? Jason Bryan, CEO of Rocco Research, will share with us, all the findings of Rocco Research based on Enterprise feedback with international brands, concluded in June 2022.

More ∨

In this panel, we will have insights into Business Messaging exclusively from the Enterprise point of view! What are the essential requirements for brands? Which are their challenges and how the services provided can be optimized? What are the big changes that occurred to business messaging during the pandemic, and why does SMS remain the king of business messaging? Jason Bryan, CEO of Rocco Research, will share with us, all the findings of Rocco Research based on Enterprise feedback with international brands, concluded in June 2022.

Andreas Constantinides, Head, MoreThan160 Ltd
Jason Bryan, CEO, Rocco Research
Mila Budylo, CCO, BSG
Aneesh Chawla, CEO, Technovate
Sabina Majeric, Chief Commercial Officer, HORISEN
James Williams, Director of Programmes, Mobile Ecosystem Forum

Business Types: Messaging
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11:30

BUSINESS MESSAGING – KEEPING THE CONVERSATION FLOWING

Azul Room - Mezzanine Level

In the SMS wholesale industry, the Messaging platform is the most important tool for any Mobile Operator, Aggregator, and Vendor. It is not only a routing tool but it’s also effective technology that create significant benefits and revenues. On the other hand, growth in volumes introduces sensitivity and fragility that can impact accurate and effective operation of your business. In this panel, we will discuss everything you need to know about the messaging platforms. We will focus on what needs to be considered along with the essential industry trends that you must have in order to be successful.

More ∨

Despite the established nature of the business messaging market, the industry continues to show strong growth. Whilst key trends such as the enterprise adoption of omnichannel strategies, conversational commerce and rich communication continue to drive market innovation, SMS remains the most widely used business messaging channel today. With this in mind, what steps can messaging stakeholders take to capitalise on future market growth?

Moderator: Andreas Constantinides, Head, MoreThan160 Ltd
Fabrizio Salanitri, CEO, Horisen
James Williams, Director of Programmes, Mobile Ecosystem Forum
Michael Power, Founder, Engage Mobile, CPaaS Consultant
Pavle Damjanović, Business Development Manager EU,Tel Q Global
Scarlett Woodford, Principal Analyst, Juniper Research

Business Types: Messaging
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11:30

PRESENTATION: BUSINESS MESSAGING – KEEPING THE CONVERSATION FLOWING

Azul Room - Mezzanine Level

In the SMS wholesale industry, the Messaging platform is the most important tool for any Mobile Operator, Aggregator, and Vendor. It is not only a routing tool but it’s also effective technology that create significant benefits and revenues. On the other hand, growth in volumes introduces sensitivity and fragility that can impact accurate and effective operation of your business. In this panel, we will discuss everything you need to know about the messaging platforms. We will focus on what needs to be considered along with the essential industry trends that you must have in order to be successful.

More ∨

Despite the established nature of the business messaging market, the industry continues to show strong growth. Whilst key trends such as the enterprise adoption of omnichannel strategies, conversational commerce and rich communication continue to drive market innovation, SMS remains the most widely used business messaging channel today. With this in mind, what steps can messaging stakeholders take to capitalise on future market growth?

Moderator: Andreas Constantinides, Head, MoreThan160 Ltd
Scarlett Woodford, Principal Analyst, Juniper Research

Business Types: Messaging
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12:45

PRESENTATION: WOMEN IN TELCOS: THE CHALLENGES AND THE OPPORTUNITIES

Azul Room - Mezzanine Level

How does it feel to be a career woman among thousands of career men? When it comes to remote work, how easy is it for a “woman in Telco” to adjust her business and personal life? Especially during the pandemic, when women in particular faced significant challenges to find this balance. In this panel, five influential Telco professionals will discuss these issues and reveal how they manage the difficulties of remote access work in the demanding environment of the Business Messaging Industry during numerous stages of lockdown.

More ∨

How does it feel to be a career woman among thousands of career men? When it comes to remote work, how easy is it for a “woman in Telco” to adjust her business and personal life? Especially during the pandemic, when women in particular faced significant challenges to find this balance.

In this panel, five influential Telco professionals will discuss these issues and reveal how they manage the difficulties of remote access work in the demanding environment of the Business Messaging Industry during numerous stages of lockdown.

Moderator: Nassia Skoulikariti, GTC
Cristina Rotaru, Business Development Manager, Yuboto

Business Types: Messaging
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13:00

PANEL: WOMEN IN TELCOS: THE CHALLENGES AND THE OPPORTUNITIES

Azul Room - Mezzanine Level

How does it feel to be a career woman among thousands of career men? When it comes to remote work, how easy is it for a “woman in Telco” to adjust her business and personal life? Especially during the pandemic, when women in particular faced significant challenges to find this balance. In this panel, five influential Telco professionals will discuss these issues and reveal how they manage the difficulties of remote access work in the demanding environment of the Business Messaging Industry during numerous stages of lockdown.

More ∨

How does it feel to be a career woman among thousands of career men? When it comes to remote work, how easy is it for a “woman in Telco” to adjust her business and personal life? Especially during the pandemic, when women in particular faced significant challenges to find this balance.

In this panel, five influential Telco professionals will discuss these issues and reveal how they manage the difficulties of remote access work in the demanding environment of the Business Messaging Industry during numerous stages of lockdown.

Moderator: Nassia Skoulikariti, GTC
Cristina Rotaru, Business Development Manager, Yuboto
Mila Budylo, CCO, BSG
Florence Sebastien, Founder, FSE Consultant
Milica Gruden, Commercial Director International Sales A2P Messaging, Identidad
Sabina Majeric, CCO, Horisen
Scarlett Woodford, Principal Analyst, Juniper Research

Business Types: Messaging
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14:00

ANTI-FRAUD & CYBERSECURITY 360

Azul Room - Mezzanine Level

Sadly, fraud continues to be rampant within our payment, messaging and content sectors. What are the main threat vectors? How do you deliver a frictionless customer experience whilst mitigating the risks and deliver peace of mind? Antifraud experts discuss what the industry must do next in order to continue growing whilst maintaining consumer trust and protecting business. SMS Forum and World Telemedia delegates come together for the grand finale – a deep dive into the ecosystem of fraud.

More ∨

Sadly, fraud continues to be rampant within our payment, messaging and content sectors. What are the main threat vectors? How do you deliver a frictionless customer experience whilst mitigating the risks and deliver peace of mind? Antifraud experts discuss what the industry must do next in order to continue growing whilst maintaining consumer trust and protecting business. SMS Forum and World Telemedia delegates come together for the grand finale – a deep dive into the ecosystem of fraud.

James Williams, Director of Programmes, Mobile Ecosystem Forum
Louise Ford, Managing Director, Empello
Scarlett Woodford, Principal Analyst, Juniper Research

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SMS Forum

Explore the latest trends in SMS and Business Messaging and discover how to maximize ROI with the right products and services. Hear the latest updates from the industry and develop new business opportunities, solutions, and services – with the most significant and influential providers from across the SMS and Business Messaging ecosystem.

  • SMS & RCS
  • OTT Messaging
  • Omnichannel & CPaaS
  • A2P/P2A messaging
  • Wholesale & enterprise platforms
  • Fraud & Security

SMS & Business Messaging in Marbella

SMS & RCS
OTT Messaging
Omnichannel & CPaaS
A2P/P2A messaging
Wholesale & enterprise platforms
Fraud & Security

Click To Become a Speaker

A NEW PARTNERSHIP FOR MESSAGING

SMS forum is a unique collaboration between leading messaging consultancy – More Than 160 and Europe’s top mobile VAS, payments, and marketing event – World Telemedia. By co-locating (the forum) within this highly respected and established event, we’re creating a truly unique workspace for the entire SMS & Business Messaging community.

Delegates will spend each day learning from the very best in the messaging business, but then also benefit from a joint networking schedule that brings the entire ecosystem together – all under one roof.

 

A NEW PARTNERSHIP FOR MESSAGING

SMS & RCS
OTT Messaging
Omnichannel & CPaaS
A2P/P2A messaging
Wholesale & enterprise platforms
Fraud & Security

Click To Become a Speaker or Session Sponsor

CALL FOR PAPERS

We’re always open to receiving session ideas and presentation submissions. So if you’d like to share a successful case study, market data, expert analysis or maybe you’d just like to share your views on an important issue – we want to hear from you.

THOUGHT LEADERS APPLY TODAY

New Market Opportunities
What Products & Services
How To Be Compliant
How To Maximise Profits
How To Optimise Campaigns
How To Stay Secure

Click To Become A Speaker Or A Session Sponsor