Louise is CEO of Oxygen8 Australia, a leading provider of mobile payment solutions. Since 2005, Oxygen8 have been helping Australian companies to monetise content through the mobile channel through partnerships with the Australian mobile carriers. Louise has spent more than 25 years in the Telecommunications industry, and over 15 years in the Telemedia sector. After relocating from the UK, Louise has now served 8 years in Australia as Chief Executive Officer of Oxygen8 Australia in Sydney, and has been responsible for launching premium voice and direct carrier billing services for Oxygen8 in that market. As deputy chairman of the Communications Alliance’s Mobile Premium Services Group, Louise has been actively involved in the drafting of the Mobile Premium Services Code and has an in-depth knowledge of industry guidelines and market conditions.