Sam Media provides digital entertainment- and educational services to millions of mobile users in more than 42 countries globally. Anzelle oversees its Business Development and Carrier Relations in Sub-Saharan Africa.
Skilled at identifying unique opportunities to solve tangible problems digitally, Anzelle ensures Sam Media delivers the right content to the relevant audience and offers the most efficient payment method possible. A background in law means she has a strong focus on regulatory compliance and a firm understanding of the legal landscape governing VAS, PSMS, DCB and M-Wallets on the continent.
Anzelle has served on the Board of the South African regulatory body for VAS and Mobile Payments, WASPA, and remains an active member of various industry organisations and regulators, championing the uptake of Direct Carrier Billing as go-to payment method for digital content. Anzelle is an Attorney of the High Court of South Africa and an alumnus of the University of the North-West. A proud woman in mobile, she is passionate about empowering others like her.