Track 1: Business Management

On track one, we cover the essential issues and will help to you create a robust commercial platform to secure your existing business and gear up to capitalise on future commercial opportunities:

  • CRM & The Cost of Complaints
  • Customer Flows
  • Refunds & Debt Recovery
  • Regulation & Compliance
  • Cyber Security & Fraud
  • Performance Marketing Issues
  • MNO & Affiliates
  • Risk Management

Track 2: Business Development

On track two, we focus on strategies for growth and consider which vertical markets will respond best to the continued advances our industry is making with innovate mobile content, payment and engagement solutions

  • DCB & VAS Market Research / Data
  • New Verticals
  • VAS, Content & Apps
  • Retail & E-Money
  • Messaging
  • Ticketing, Vouchers & Couponing
  • 5G & The Consumer
  • Global Advertising  

20+ Country Updates

Hosted by an incumbent billing gateway, aggregator, SPs and/or network operator, these “quick-fire” sessions provide the local knowledge, expertise and commercial insights needed to enter our featured markets.

  • Market Overview
  • Latest News
  • Top Services
  • Major Content Providers
  • Billing & Subscription Options
  • Carrier & Regulator Rules
  • Compliance Overview
  • Marketing & Ad Flows

Emerging Markets

Hosted by one of the leading players in South America and Africa, AWG provide a roadmap to help expanding your business into regions that are rich with opportunity but laden with unique cultural and technical challenges.

  • Local provider profiles
  • Payment flows
  • Case studies
  • Market Data
  • Demographics
  • Compliance overview
  • Top Services

SMS Forum

SMS and Business Messaging, meet in Marbella! SMS Forum provides a unique workspace for all SMS and Business Messaging Professionals.

Take advantage of networking with other professionals. Explore the latest trends in SMS and Business Messaging, and discover how to maximize ROI with the right products and services. Hear the latest updates on the industry from the most significant and influential professionals of the SMS and Business Messaging Ecosystem.

SMS, OTT Messaging, Omnichannel, RCS, CPaaS, A2P/P2A messaging, wholesale / enterprise platforms, and fraud/security solution providers, will explore new business opportunities.