Business Management

Nick Lane and the MEF’s James Williams discuss why Mobilesquared is predicting that business messaging will be worth hundreds of billions of dollars in the future. Nick will share their latest SMS, RCS and WhatsApp Business forecasts and the key drivers for exponential growth as brands increase their messaging spend.

• Business messaging river of spend
• A2P SMS to experience sustained growth
• WhatsApp Business adoption accelerating fast among companies

• Major rethink needed for RCS
• How will business messaging be worth $500 billion in 10 years?

Merchants that engage in two-way chat see a 26% rise in customer value – improving retention, relationships and ultimately generating more sales. So as conversational (messaging) commerce becomes the buzz word for telemedia engagement, what does an effective messaging strategy look like and what essential services should you expect from your platform provider?

• Is SMS on the way out or are you missing a huge potential opportunity?
• Optimising engagement, sales revenue & retention
• Messaging happy multi-channel customers in a language they can understand.

• Rich messaging linked to payments is here – are you onboard yet?
• Conversational Commerce – it’s time to personalise and contextualise
• Is the “X-as-a-Service + Customer Data Platform” model the future of messaging?

Merchants and brands will be aware of the substantial telemedia opportunities in mature markets, but what about the emergence of Latin America? Demand for mobile entertainment and digital content services have reached staggering proportions and there are clearly huge potential profits to be made. However, strong local partnerships are key to understanding the many cultural and commercial differences across this vast region.

• Which LATAM countries should be on your business travel itinerary in 2022?
• Key ROI variables for your commercial strategy – culture, geography & service
• Region Maturity: Content, Business Models.

• Requirements to operate in the Region: Local Entities, Regulatory Licenses, Staff.
• Taxes, Currency & Collection

There’s no doubt that affiliate marketing and mobile advertising have been the primary tools for promoting mobile content, mVAS and apps. However, will issues over privacy and fraud require the industry to rethink its approach to marketing and what new digital channels are now open for advertisers?

• The importance of finding high quality traffic for high quality services
• Balance payment flows, operator relationships and consumer satisfaction
• Will messaging platforms compete with traditional media channels?

• In game advertising hype or hyper for onboarding new customers
• Operator partnerships – subscriptions, bundling, ad platforms.
• Optimising traffic monetisation by detecting fraud    

Telemedia is now an integral part of the mobile content ecosystem, and an essential driver that enables 2.9BN smartphone users to consume an endless world of premium, engaging, billable content across the globe. Whilst many traditional services remain viable, this session reveals the content and service innovations that unlock the revenue potential of today’s “always-on”, multi device consumer. 

• What are the fastest growing verticals – don’t get left behind 
• So, you see the potential of gaming, but how about eSports?
• Virtual reality services aren’t the future, they’re here now – are you?
• Are you gambling on gambling or is it a safe bet for telemedia?

• Why are you lukewarm on streaming services – they’re red hot!
• What are NFTs and what’s in it for telemedia operators
• Key ROI variables for your commercial strategy – culture, geography & service  

Throughout 2020 more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So what are we going to do about it?

• Payment solutions, applications & business models that are “nailing it”
• How can we overcome merchant and operator resistance?

• Is linking mobile authentication to direct banking the next big thing?