Business Management

Merchants that engage in two-way chat see a 26% rise in customer value – improving retention, relationships and ultimately generating more sales. So as conversational (messaging) commerce becomes the buzz word for telemedia engagement, what does an effective messaging strategy look like and what essential services should you expect from your platform provider?

• Is SMS on the way out or are you missing a huge potential opportunity?
• Optimising engagement, sales revenue & retention
• Messaging happy multi-channel customers in a language they can understand.

• Rich messaging linked to payments is here – are you onboard yet?
• Conversational Commerce – it’s time to personalise and contextualise
• Is the “X-as-a-Service + Customer Data Platform” model the future of messaging?

Throughout 2020 more consumers than ever have been downloading apps and subscribing to premium digital content and value-added/streaming services. Across the board, DCB and other mobile payment solutions clearly appeal to consumers, but pockets of resistance from merchants and operators continue to threaten sustained growth. So what are we going to do about it?

• Payment solutions, applications & business models that are “nailing it”
• How can we overcome merchant and operator resistance?

• Is linking mobile authentication to direct banking the next big thing?